zax snax
Shopify Homepage Design
A quick Shopify homepage refresh for a natural snack brand
Zax Snax is a family-run business selling natural, healthy, and tasty coconut snack mixes. I met the founder just before he set off on a nationwide promotional tour to gain interest in his brand.
We worked together on a super quick homepage refresh so his website was ready for traffic to start rolling in.
The old homepage was bright and colorful, but lacked focus and a story. Since the CPG healthy foods space is highly competitive, we wanted to position Zax Snax as something you can enjoy on its own or along with your favorite meals.
To do this, we put the lifestyle imagery front and center. This brought life to the page without overusing gradients. The minimalist boxed layout draws your attention in equal measure to copy and the product images.
Here's what we did to connect with health enthusiasts and increase sales on the new site:
Set the mood by using delicious lifestyle images in the header
Put a video mid-page showing how the healthy snacks are made
Added bullets to share the benefits
Grouped testimonials with meal pictures to show how the snacks can be enjoyed
Set up a collections block to encourage bulk ordering to increase AOV
"Kari with Freshly Launched has been a fantastic help in getting my website where I wanted it to be and it was completed very quickly. I recommend Freshly Launched for any web design needs and I plan to work with Kari for my future web design needs."
Joel Harris, Zax Snax
Since relaunching, Zax Snax travelled around the United States sharing their product and did I fact get to meet Ryan Trahan and get a product endorsement. Their new website was ready to ring in the sales.
